TwoFold

Benchmarks we work towards

We design premium ad campaigns for modular housing, cabin, and bespoke furniture businesses. Built to reduce time-wasters, improve conversion, and protect brand integrity.

The Problem

Why Enquiries Break Down

Strong brands, beautiful projects, and well-shot portfolios do what they’re meant to do. They attract attention. What they don’t do is distinguish between curiosity and readiness.

Up to 70% of enquiries in high-ticket services are never sales-ready.

Strong brands, beautiful projects, and well-shot portfolios do what they’re meant to do. They attract attention. What they don’t do is distinguish between curiosity and readiness.

Up to 70% of enquiries in high-ticket services are never sales-ready.

Strong brands, beautiful projects, and well-shot portfolios do what they’re meant to do. They attract attention. What they don’t do is distinguish between curiosity and readiness.

Up to 70% of enquiries in high-ticket services are never sales-ready.

Most websites and ad journeys are designed to showcase work, not to qualify buyers. Budget, timing, and seriousness are discovered late, during calls and email threads.

Only ~20–30% of enquiries typically meet budget and readiness criteria in consultative builds.

Most websites and ad journeys are designed to showcase work, not to qualify buyers. Budget, timing, and seriousness are discovered late, during calls and email threads.

Only ~20–30% of enquiries typically meet budget and readiness criteria in consultative builds.

Most websites and ad journeys are designed to showcase work, not to qualify buyers. Budget, timing, and seriousness are discovered late, during calls and email threads.

Only ~20–30% of enquiries typically meet budget and readiness criteria in consultative builds.

When conversion happens late, sales teams become filters instead of advisors. Time is spent disqualifying rather than progressing real opportunities.

Sales teams can spend 40–60% of enquiry time on non-viable conversations.

When conversion happens late, sales teams become filters instead of advisors. Time is spent disqualifying rather than progressing real opportunities.

Sales teams can spend 40–60% of enquiry time on non-viable conversations.

When conversion happens late, sales teams become filters instead of advisors. Time is spent disqualifying rather than progressing real opportunities.

Sales teams can spend 40–60% of enquiry time on non-viable conversations.

“We don’t need ads,
we grow through
word of mouth.”

That usually means your work speaks for itself. But referrals are uneven by nature. They arrive when they arrive, slow down without warning, and can’t be shaped around capacity or quiet periods.

Paid traffic, used carefully, isn’t about chasing volume or replacing organic growth. It’s about adding a small layer of predictability, so your enquiry flow isn’t left to chance.

A small black house with a lot of windows

Conversion and Style

Designing
for intent

01 / Attract the right attention

02 / Qualify intent early

03 / Route enquiries intelligently

04 / Surface real opportunites

Conversion isn’t a moment. It’s a sequence.

Conversion and Style

Designing
for intent

01 / Attract the right attention

02 / Qualify intent early

03 / Route enquiries intelligently

04 / Surface real opportunites

Conversion isn’t a moment. It’s a sequence.

Conversion and Style

Designing
for intent

01 / Attract the right attention

02 / Qualify intent early

03 / Route enquiries intelligently

04 / Surface real opportunites

Conversion isn’t a moment. It’s a sequence.

Onboarding

Our Process

Speak with Callum

Book a call with Callum to see if your business is a good fit for our service

Modern cabin nestled on a green hillside.

Co-design your campaign

Design your ad campaign with us to maximise your ability to speak with serious buyers

woman in white sweater holding black round frame

Receive growth updates

Join your personal comms channel to receive regular updates on growth

Speak with Callum

Book a call with Callum to see if your business is a good fit for our service

Co-design your campaign

Design your ad campaign with us to maximise your ability to speak with serious buyers

Receive growth updates

Join your personal comms channel to receive regular updates on growth

Speak with Callum

TWOFOLD

TWOFOLD

TWOFOLD

Not every customer enquiry
should reach sales.

Not every customer enquiry
should reach sales.

Not every customer enquiry
should reach sales.

We design premium ad campaigns for modular housing, cabin, and bespoke furniture businesses. Built to reduce time-wasters, improve conversion, and protect brand integrity.

Why Enquiries Break Down

Strong brands, beautiful projects, and well-shot portfolios do what they’re meant to do. They attract attention. What they don’t do is distinguish between curiosity and readiness.

Strong brands, beautiful projects, and well-shot portfolios do what they’re meant to do. They attract attention. What they don’t do is distinguish between curiosity and readiness.

Strong brands, beautiful projects, and well-shot portfolios do what they’re meant to do. They attract attention. What they don’t do is distinguish between curiosity and readiness.

Most websites and ad journeys are designed to showcase work, not to qualify buyers. Budget, timing, and seriousness are discovered late, during calls and email threads.

Most websites and ad journeys are designed to showcase work, not to qualify buyers. Budget, timing, and seriousness are discovered late, during calls and email threads.

Most websites and ad journeys are designed to showcase work, not to qualify buyers. Budget, timing, and seriousness are discovered late, during calls and email threads.

When conversion happens late, sales teams become filters instead of advisors. Time is spent disqualifying rather than progressing real opportunities.

When conversion happens late, sales teams become filters instead of advisors. Time is spent disqualifying rather than progressing real opportunities.

When conversion happens late, sales teams become filters instead of advisors. Time is spent disqualifying rather than progressing real opportunities.

“We don’t need ads,
we grow through
word of mouth.”

Designing
for intent

Designing
for intent

Designing
for intent

Our Process

Speak with Callum

Co-design your campaign

Receive growth updates

Speak with Callum

Co-design your campaign

Receive growth updates

If everyone enquires,
no one is serious.

If everyone enquires,
no one is serious.

If everyone enquires,
no one is serious.

TWOFOLD

TWOFOLD

TWOFOLD

Not every customer enquiry should reach sales.

Not every customer enquiry should reach sales.

Not every customer enquiry should reach sales.

We design premium ad campaigns for modular housing, cabin, and bespoke furniture businesses. Built to reduce time-wasters, improve conversion, and protect brand integrity.

Why Enquiries Break Down

Strong brands, beautiful projects, and well-shot portfolios do what they’re meant to do. They attract attention. What they don’t do is distinguish between curiosity and readiness.

Strong brands, beautiful projects, and well-shot portfolios do what they’re meant to do. They attract attention. What they don’t do is distinguish between curiosity and readiness.

Strong brands, beautiful projects, and well-shot portfolios do what they’re meant to do. They attract attention. What they don’t do is distinguish between curiosity and readiness.

Most websites and ad journeys are designed to showcase work, not to qualify buyers. Budget, timing, and seriousness are discovered late, during calls and email threads.

Most websites and ad journeys are designed to showcase work, not to qualify buyers. Budget, timing, and seriousness are discovered late, during calls and email threads.

Most websites and ad journeys are designed to showcase work, not to qualify buyers. Budget, timing, and seriousness are discovered late, during calls and email threads.

When conversion happens late, sales teams become filters instead of advisors. Time is spent disqualifying rather than progressing real opportunities.

When conversion happens late, sales teams become filters instead of advisors. Time is spent disqualifying rather than progressing real opportunities.

When conversion happens late, sales teams become filters instead of advisors. Time is spent disqualifying rather than progressing real opportunities.

“We don’t need ads, we grow through word of mouth.”

Designing for intent

Designing for intent

Designing for intent

Our Process

Speak with Callum

Co-design your campaign

Receive growth updates

Speak with Callum

Co-design your campaign

Receive growth updates

If everyone enquires, no one is serious.

If everyone enquires, no one is serious.

If everyone enquires, no one is serious.

Not every customer enquiry
should reach sales.

Not every customer enquiry
should reach sales.

Not every customer enquiry
should reach sales.

“We don’t need ads,
we grow through
word of mouth.”

Designing
for intent

Designing
for intent

Designing
for intent

If everyone enquires,
no one is serious.

If everyone enquires,
no one is serious.

If everyone enquires,
no one is serious.